As a world player in the potato processing industry, Aviko has sustainability high on the agenda. From the logistics point of view this involves an increasing use of returnable packaging. In 2009 Aviko switched to using Euro Pool System foldable containers for partof its fresh chip transport. “Major clients do not want packaging waste.”
The international chip giant occupies fourth place for global sales of potato products. Aviko products are eaten by some 7.5 million people in 75 countries every day. The secret of this success lies in the history of the company. Aviko began in 1962 as a cooperative of potato growers who wanted to keep the processing of their product in their own hands. Aviko is still owned by Dutch arable farmers through the Royal Cosun cooperative, and the mission statement “Creating value from potatoes” clearly shows that the potato is the very basis of the business. Jan van Wilsem, General Sales Manager Foodservice explains: “We create added value for everyone in the supply chain: for the producers, for our employees, for the shareholder aswell as for the client. As far as the client is concerned we are a reliable supplier with a wide, innovative product range and a good margin.”
Aviko is also a supplier for whom corporate social responsibility is increasingly important. Frank Scholten, Transport Manager explains: “This means that we have chosen to use sustainable fats for cooking. On the logistics front we are also carrying out tests with lorries running on a mixture of LPG and diesel. The choice of returnable packaging is all partof this trend.” Aviko has noticed that major clients are also moving towards sustainability. Scholten adds: “The big buyers in particular no longer want boxes. They are pushing us to deliver in returnable packaging. Clients see it as their corporate social responsibility to reduce packaging waste.”
Since March 2009 Aviko has been using Euro Pool System returnable foldable containers for part of its fresh chip transport for the foodservice market. It chose to use one particular type of foldable container that would hold two, five kilo sacks of fresh chips.
Scholten: “We used to have our own trays, but it was difficult to always ensure sufficient supply of them.
We therefore decided to stop investing in our own pool and to use an existing system instead. Why did we choose Euro Pool System? Our biggest customers knew the company and the system is widely accepted. We also felt that the European coverage was important
Choosing this pool has been an excellent decision, says Frank Scholten. “There is always an available supply of clean containers and there is never any discussion about the deposit system – everyone is familiar with it and understands it. We deliver to both end customers and to suppliers throughout the whole of Europe.
From our point of view it is really ideal that Euro Pool System manages the return logistics from all of these different locations. It means that we don’t have to worry about it any more. In addition the containers are foldable and therefore the transport is efficient.
Six empty trays take up the same amount of space as just one full tray. We now pack ten percent of our fresh chip production for the foodservice market using this system. This works out at 1.6 million rotations a year and the figure is growing steadily.”
• The deposit system is known and accepted by clients;
• There is always an available supply of trays;
• Euro Pool System takes total care of the return logistics;
• The extensive European coverage means that containers are available everywhere;
• The e-web solution facilitates easy ordering and makes information exchange possible;
• The containers are solid, perfectly stackable and guarantee optimal product protection.