Join us on our journey to a circular economy!
Is your packaging PPWR-proof?
The Packaging and Packaging Waste Regulation (PPWR) introduces new rules for packaging and packaging waste across the EU. By 2030, 40% of transport packaging must be reusable and by 2040 this increases to 70% (with exemptions). It also mandates the use of reusable packaging, with specific targets for transport packaging like trays and pallets. This means that FMCG companies, growers, and retailers may need to transition from single-use packaging to reusable solutions to comply with the PPWR. On this page, you will find all the information that you need to stay informed on the PPWR.
PPWR: what it means for your organisation
The PPWR introduces new requirements for packaging across the European supply chain, with a growing focus on recyclability, waste reduction and reuse. Understanding how these changes may affect your packaging strategy is an important first step towards compliance.
Download our PPWR guide to learn more about the regulation, key timelines and what it means for your organisation.
Manufacturer identification
Manufacturer: Euro Pool System Europe B.V.
Central postal contact address: Postbus 1887, 2280DW Rijswijk, The Netherlands
Electronic communication channel: info@europoolsystem.com
This contact information is provided in accordance with Article 15.6 of the Packaging and Packaging Waste Regulation (EU) 2025/40. This information applies exclusively to packaging and packaging formats for which the indicated entity acts as the ‘manufacturer’ under the legal definitions of the regulation. For assets within our pooling network that were not manufactured under our name or trademark, identification obligations may rest with the respective original manufacturer.
Why legislation supports reusable packaging
Packaging legislation like the PPWR is increasingly focused on reducing waste, improving resource efficiency and supporting circular business models. For many businesses, reusable packaging is becoming an important way to prepare for stricter rules on single-use packaging and packaging waste.
Reusable transport packaging is designed to stay in circulation. In a managed circular pooling system like EPS, trays are collected, washed, inspected and returned to the supply chain for repeated use. At the end of their lifespan, they can be recycled responsibly, helping to keep materials in use for as long as possible.
For businesses in the fresh supply chain, reusable packaging can support compliance while improving operational performance. A circular pooling model can help companies:
- Reduce dependency on single-use packaging
- Minimise packaging waste across operations
- Lower waste handling and disposal costs
- Improve efficiency through durable, standardised reusable trays
- Support ESG goals with measurable circular packaging solutions
- Prepare for current and future packaging legislation, including the transition towards more reuse
At Euro Pool System, we help fresh supply chains move towards reusable packaging solutions that are built for repeated use, designed for efficiency and aligned with the transition to a circular economy.